Social Media Marketing

 

How we do it ?

Building a first class reputation for your product and getting the word out about it are two essential steps to having a successful business. The right branding can motivate customers into becoming your best salespeople.

These days some of the Social Media websites such as Facebook, Twitter, Linkedin etc. are among the most popular websites in the world. There is a significant amount of time internet users spent on Social Networks. Orienting your business to leverage the power of Social Media is not only wise but cost effective in today’s context.

Customers are more open today in terms of new channels of engagement than before. Today it is perfectly alright to launch, promote and sell using social networks. Today Social media platforms like Twitter, Facebook, have taken brands to your customer’s living room which used to be television’s strength. But the cost effective reach of internet 24X7 has taken center stage over traditional channels across users.

Engaging with your audience in manner to understand them better through social media is carefully exploited by our experts. Categorizing users and devise strategy is key.

Customer Psychology & buying behavior

Knowing the exact reason why somebody is buying from you is key to understand them. This will also change the conversation a bit and can help you move a customer that is still on the fence further down the funnel and turn them into a loyal follower. We help you segment your customers into groups based on their position in the sales funnel.

We engage, assist and show your potential customers the value to change your potential customer who is on the very beginning of your sales funnel .We constantlynurtureand warm them up to influence them favorably for a buying decision.  This targeted approach proves to be more effective than carpet bombing all website visitors with offers.

A fresh customer who has just bought something from you is still learning the ropes of using your product. We help you to ensure his adoption period is smooth.

- We help you track impulsive customers who doesn’t need much convincing to make a purchase. We ensure no distraction for such customers with less clicks and information needed to make a purchase and making sure the answer is concise and brief.

- We help categorize your discount customers who sees value in your product but won’t buy it at full price. We help you create effective deal or discount. However we ensure that he also gets amazing customer service bundled with his purchase.

- We identify your loyal customers who keeps coming back for more. We facilitate to become your brand’s ambassador. We work with your customers to ensure such customers base grow through word of mouth. We help you to replicate that experience so that other customers can become your brand ambassadors.

 

ONLINE REPUTATION MANAGEMENT

Many marketing executives fail to understand how poor online reputation management can damage their company’s sales.

You should never underestimate the cost of a poor reputation. In today’s world online reputation clearly has a big impact on a company’s revenue.

 Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online.

We raise a common question: “Why are people saying bad things about us on the Internet, and what can we do about it?”

 It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.

 

Many executives don’t consider the potential losses in sales, press coverage, hiring ability, and more until long after the damage is done. That’s understandable, given all they’re responsible for, but it leaves them vulnerable. It’s a lot more expensive and difficult — sometimes impossible — to clean up a reputation after negative comments appear online than it is to be proactive.

People search for you. We ensure they like what they see…

We track Bad Review and help you take corrective actions

This tool allows us to monitor and respond to every mention about your business as it happens.

 

Creating an impact on the user is the most important thing so our ideas revolve around generating a recall value for the users. This same principle can be applied over websites, landing pages and mobile application interfaces.

 

We design stand-alone landing pages that are used for social media campaigns and paid search marketing. Stand-alone pages are not enough since majority of the traffic to most of the sites comes through organic listings. Making the complete website user centric from the 1st page users land on till the page where the goal is achieved is a different challenge on its own, which we love to take!

 

The key principle we follow while creating website designs that are usable is to employ iterative designs. There is no way for us to ensure what would work best. So our process is continual and it helps refine our designs with the goal of improving your end conversion numbers.

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