Search Engine Optimization

 

 

 

  • Starting point for 44 percent of online shoppers.
  • An estimated 61 percent of users worldwide utilize the Internet to research products.
  • 5 percent of users never go past the first page of search results.
  • 31 billion searches are made per month.

Do you want your website to be on top of search engine's results ?

SEO is fundamental as well as essential to all business. We simultaneously work & measure on multiple fronts, as no single SEO factor guarantees high search engine rankings and hence our team of experts work on multiple front to give you the desired result.

 Keyword Research – Although, you can easily test and change hundreds of keywords in paid search campaigns. But we usually focus on one to five key phrases for the whole site (theme) and one to three phrases for a single page.

Competitive Intelligence- We help you understand your competition better by analyzing what are they doing, where do they rank, for which terms? Who is linking to them and why? This helps in determining cost and resources for your SEO efforts.

 

Web Design and Development - Search engine friendly design is not rocket science and search engine friendly design does not have to be ugly. We help you build a search engine friendly and user friendly design

 

Get Your First Inbound Links - We help your site to be found by search engines naturally and they will find your site if a page that is already in their index links because this is what search engines do, following links to discover content.

Sitemaps Evaluation - we evaluate your sitemaps to receive reports and other useful information, such as technical problems with your websites you might not be aware of.

Web Analytics -You can’t determine success or failure of any of your internet marketing activities paid search, display advertising, email marketing, social media if you do not track and measure their effectiveness. Web analytics helps you to determine where to improve your site and your marketing campaigns to channel your resources and money to the things that work and pull it away from the things that don’t work. We understand that web analytics can pay for itself many times over and can make the difference between making and breaking it on the internet.

Content Building - A website is a constantly evolving entity and it has to change and grow over time. This is a natural process to adjust to changes in the market. We help you to link to pages that only serve the purpose to make a sale.

Link Building - The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Disconnected pages cannot be found and that defeats the purpose of them. Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO. Inbound links play an important role in virtually every search engine when it comes to ranking pages in their search results. We work continuously to ensure links are added and   removed constantly as appropriate.

Engagement, Trust and Community Building- Building trust in social media is fundamental. Don’t live in a bubble and talk to people without allowing people to respond and to interact with you. People will talk about you, with or without you being around. We will help you to take the opportunity to become part of the discussion to build trust and deeper relationships with your customers or potential customers.

 

Ranking and Traffic Analysis -We will help you assess and capture your current ranking and standing to be able to compare it with data in the future. We use the trends and evaluate the success of your goals, which you should have specified before you engaged in any type of marketing campaign. We also help you understand whether the change in ranking yields in the traffic you expected? Does this traffic actually convert?

 

Conversion Analysis - No matter what you do, everything will come down to one critical factor at the very end. What is your bottom line? Did you make profit or did you lose money. While losing money in the short term for strategic reasons is okay, so Is losing money in the long run deemed to failure and the end of your business altogether. Whatever you do, it has to contribute directly or indirectly to a positive Return of Investment. Web Analytics is part of the process of making this determination among other tools and methods. Things that work for others might not work for you, but the same is true the other way around.

 

Reports We help you gauge the performance of your site through our detailed, predictive reports that highlights key performance indicators such as traffic, rankings and conversions. It also underscores the actionable activities planned for the upcoming months.

 

 

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