eCommerce Solution for Retail

Janeice Products Co Inc., founded in 2012 is an online supplier of industrial, janitorial, MRO products, and safety tools in North America. It offers a wide product selection including pallet trucks, fork attachments, storage solutions, industrial ladders, and material handling, drum handling, loading dock, ergonomic, and packaging equipment, and much more. JPC has carved a niche for itself by providing dependable service.

 

http://www.janeiceproducts.com/

Industry: Retail/ Business Supplies and Equipment

Client Profile

Janeice Products Co Inc., founded in 2012 is an online supplier of industrial, janitorial, MRO products, and safety tools in North America. It offers a wide product selection including pallet trucks, fork attachments, storage solutions, industrial ladders, and material handling, drum handling, loading dock, ergonomic, and packaging equipment, and much more. JPC has carved a niche for itself by providing dependable service.

Challenges

1.       Technical limitations with a non-responsive support team.

2.       The admin was unable to make any modifications to vendor products in terms of prices, technical specifications, or other data.

3.       No scalability and support over product image display.

4.       No price specifications for individual products.

5.       The product catalog wasn’t streamlined, making discoverability a problem for new and returning users.

6.       Without competitor analysis, the website was unable to outperform its competition.

7.       Inability to prevent unauthorized access to data/information.

8.       Non user-friendly store, which discouraged users from shopping.

9.       Higher cost with a low value product/ service (Hidden costs).

10.   Low website performance.

Solution

With over 15 years in this industry, Futurism Technologies is able to offer its clients solutions that add value to their business goals. Futurism’s ecommerce solution “Cogent Web Apps” has been able to resolve all of JPC’s problems and ensure improved e-business management as well as user experience.

Business Domain Expertise:

Futurism has gained tremendous knowledge of the ecommerce industry, which helps them provide innovative solutions supported with resilient technical systems. Competitor analysis helps them formulate strategies that are used to bolster their client’s position in the online ecosystem.

Technology:

·         Microsoft .Net Platform

·         SQL Server

·         Asp.Net MVC

·         Entity Framework

Data Analytics:

Futurism has transformed the client’s old ecommerce business flow into an advanced online ecommerce portal. This helps in better managing the products as well providing a brilliant user interface and shopping experience for the customer. To provide this solution, Futurism has used advanced data warehousing techniques, which include:

1.       Dedicated support [KA1] at all times during day-to-day functioning. Solving real-time problems for the client.

2.       Complete flexibility in data and price management of vendor products.

3.       Data optimization including:

a.       Improved data migration techniques

b.      Better product categorization

c.       Overall data restructuring to ensure optimal user experience

4.       Operational and external data segregation.

5.       Creating data models for the website, which help business owners identify pain areas and make improvements accordingly.[KA2] 

6.       Applying advanced data analysis techniques with our data analytics tools providing rich meaningful information for process improvement

Results[KA3] 

The client now enjoys higher revenue through improved user experience as well as better employee efficiency. Some of the benefits accrued are:

·         Highest Security Standards Used

Secure shopping experience provided through PCI DSS-compliant 3DES algorithm used for data encryption.

·         User-friendly Website

The website now provides a superior experience to each shopper. It rivals the best in the industry.

o    Improved customer engagement – Increased time on website

o    Higher conversions

o    Higher number of return customers

·         Systematic back-end

o    Streamlined inventory management system

o    Online & offline access

·         Business Improvements

o    Higher employee efficiency with better back-end system

o    Real-time monetary gains with higher sales

o    Managing inventory is much easier

o    Using detailed analysis, better business decisions can be made at the Management level.